We Train Your Rental Agents to Improve Service Delivery and Generate Sales Immediately!

Start Your 1-Week FREE TRIAL TODAY

1 User — 7 Days.

Choose your Best Rental Agent, your Most Challenged Rental Agent, or even a Brand-New Rental Agent... and see the results that could be achieved across your entire team.

Zero risk. Nothing to lose and plenty to gain.

Take advantage of this offer TODAY!

Claim Your 1-Week Free Trial

Service Excellence → Counter Revenue

We achieve this through the perfect balance between genuine service and natural sales.

We lead with genuine care: we address the customer’s real needs, listen, and make them feel valued. At the same time, we stay alert to every opportunity to recommend the right product, protection, or upgrade in a way that truly benefits them.

When service and sales remain in balance, customers feel cared for rather than pressured. Trust grows, more options are accepted, and counter revenue increases as a natural result, not from a forced sales push.

A Simple, Low-Risk Path to Guaranteed Results

Step 1

Taste & See (Free)

Activate one free user for one week. Test the system with a single Rental Agent and let the results speak for themselves.

Step 2

DIY Subscription

Once you’ve seen the impact, expand the system to your entire team through our online subscription. This option includes a 90-day improvement guarantee.

Step 3

Transition to On-Site

After 90 days or more with the Subscription, if you’re looking for a deeper transformation, transition to our complete On-Site Consulting & Training Program, where we guarantee stronger results in customer service and sales.

At Car Rental University, we help improve customer service, sales, reputation, and operational stability through specialized training focused on the front line of your business: the counter.

Proven methodologies, practical training, and results reflected in your performance metrics.

Choose the Best Option for Your Organization’s Training and/or Consulting Needs

Option #1

Subscription Program

Online Training System

Full access to our digital customer service and sales training platform, designed specifically for the car rental industry.

Key Benefits:

24/7 access to The RSA Method to improve customer service and sales, available in English and Spanish
More than 20 hours of training for agents, supervisors, and managers
Monthly live mentoring sessions with CEO Robert Allan Gordon
Proven systems and scripts for rental counters throughout the Americas
Tools to help improve ratings on Expedia, Google, and Facebook while increasing sales

Ideal for:

Operators that are getting started or have smaller fleets and teams and need an affordable training solution for their operation.

Our Guarantee:

If your team does not improve within 90 days, we’ll refund your money.*

*See Terms and Conditions

See How It Works

Option #2

Comprehensive On-Site Consulting & Training Program

Deep Cultural Transformation

Your best option for on-site consulting and training, with guaranteed results in customer service and sales.

Key Benefits:

All the benefits of Option #1, plus...
In-depth initial analysis with consulting recommendations for a complete transformation
Ongoing on-site training, coaching, and consulting
Unlimited 24/7 access to our training experience
Results guaranteed in writing for customer service and sales

Ideal for:

Operators with multiple agents and established, organized operations seeking stronger, long-lasting results through a partnership with experts that generates healthy, mutual benefits.

Our Strongest Guarantee:

The program is results-driven. If there are no improvements, you won’t have to pay for access or our services. That means there is no risk to you.

View On-Site Program Details

What Changes When Your Counter Team

Is Properly Trained

Better customer experiences and stronger reviews
Increased incremental sales
More consistent agent performance
Greater agent confidence and lower turnover
Simple processes and strategies your managers can monitor and sustain
A counter that protects and strengthens your reputation

Your results will be reflected directly in your numbers (YIELD & SQI/NPS).

Most of Our Clients Follow the Subscription or On-Site Path, but We Also Support More Customized Needs:

Customized Programs: For operators with unique challenges or more specific goals, such as a dedicated focus on improving ratings like Expedia, SQI, and NPS, we design a specific, customized program aligned with the results they want to achieve.
White-Label Solutions: Organizations looking to strengthen their training systems and tools while maintaining full ownership of their brand can license and offer our complete training programs under their own brand, fully customized to fit their specific business needs, culture, and operational objectives.
Conferences & Seminars: Robert Allan Gordon is available for industry events, conferences, leadership meetings, and private seminars focused on customer service excellence, counter performance, sales culture, operational excellence, or other topics tailored to the needs of your industry event.

I’m Interested in a Customized Solution!

We Take the Risk, So You Don’t Have To.

Free Trial → Completely free for one user for a 1-week period.
Subscription → Money-back guarantee if your team does not improve within 90 days.
On-Site Consulting & Training → Results-driven approach focused on customer service and sales.

No Games — No Fine Print — Just Measurable Results.

Request Your 1-Week Free Trial

More Than 30 Years Transforming Car Rental Operations

Car Rental University was founded by Robert Allan Gordon, who has dedicated more than three decades to training and developing counter teams across North America, Latin America, the Caribbean, and beyond.

His practical, results-focused methodology has helped operators of all sizes improve sales, customer service, reputation, and operational stability.