About Us

Robert Allan Gordon, born in 1968 in the Panama Canal Zone, began his career in the service industry after studying in Miami and moving to Orlando in 1993. There, he started working at Dollar Rent-A-Car and, by 1994, took over as manager of the Melbourne Airport branch, quickly achieving positive results. He later joined the consulting firm Khoury Consulting (now FPG) and, in 1997, founded his own company, Allan International and Associates. Since then, he has trained numerous companies throughout the United States.

In 2008, he adapted his training program into Spanish, extending his expertise to countries such as Panama, Costa Rica, Mexico, Puerto Rico, and several Caribbean islands. To further broaden his reach, in 2021 he launched Car Rental University, offering training in both English and Spanish worldwide, and providing virtual tools for those seeking to excel in the car rental market through service excellence.

Clients Who Have Trusted Us

Alvaro V.

My professional life took a 180-degree turn after taking this course. I learned all the necessary sales techniques, and this training allowed me to transition from being a Rental Agent to becoming a Rental Service Advisor. Thanks to this training, I managed to double and even triple my sales averages (Incremental Yield) in less than a year, which also had a direct impact on my commissions, increasing them significantly. This course not only transformed my performance but also opened doors for me in the car rental industry. Today, I have the opportunity to work as a trainer, instructor, and consultant for various car rental companies and brands in different parts of the world.

Thank you, CRU, and a special thanks to Mr. Robert Gordon for sharing his knowledge and providing us with this invaluable training.

Javier D.

As a Rent a Car manager, I had the great pleasure of witnessing the growth of rental agents as they transformed into Rental Service Advisors. I was able to observe their evolution over time, with their customer service improving steadily until it reached excellence, something that is crucial today for the growth and reputation of our company. In addition to that, I saw an increase in their sales, which benefited both the company and themselves, allowing them to earn higher incomes.

Robert G. has extensive experience and leaves nothing to chance; he provides all the possible value to achieve a real transformation in those who undergo the training.

Thank you for the excellent training you provide and for being a great professional.

Rebeca R.

I am truly grateful for having received the training a few years ago, as it allowed me to understand so much about how to focus my energy to provide excellent customer service and exponentially grow my sales. It was amazing to achieve that balance where both aspects work hand in hand, always applying the various strategies and steps that Robert teaches.

I can attest that it helped me with a mindset shift, which allowed me to see beyond and take advantage of many opportunities that opened up for professional growth. Today, I have even been able to start my own personal brand and business. Definitely, the different tools I learned have been applied over the years, and everything has turned out for the better.

Thank you, Robert G., for providing such valuable information.

Jose D.

I am a supervisor of Rental Service Advisors, who became such thanks to the training provided by Robert G. Companies definitely need this type of training, as it brings a complete 180-degree transformation for each participant. You can see their growth in all areas, and they achieve a mindset shift that helps them develop a positive attitude, which they convey to customers at the counter. This benefits both their service and the way they sell the various services.

María Gabriela Z.

The training I received was excellent; I learned key strategies to effectively manage customer requests, focusing on their satisfaction and offering convenient solutions tailored to their needs, while also increasing my income. Robert and his team helped me improve my communication and problem-solving skills, which are fundamental aspects of providing quality service. Without a doubt, all this acquired knowledge has been invaluable in my daily work.

María Fernanda Y. 

I had the opportunity to enjoy the training provided by Mr. Robert at the company where I work. Through this training, I was able to enhance my customer service skills, refining every detail to make it increasingly impeccable and professional. Additionally, I applied each strategy to boost my sales at the counter. I am truly grateful for being provided with all the tools to keep improving every day!

 

Trusted By Leading Companies In The Industry

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